Use the crisis as an opportunity - act now
Most companies have now probably overcome the initial shock of the corona crisis. But crises threaten the very existence of companies and employees and pose almost insoluble problems. Fires have to be extinguished at every corner and there is the danger of falling into blind actionism. Especially if you do not know how long this extraordinary situation will last and you have no plans to cope with it.
Right now it is important as an entrepreneur to keep calm. It requires thoughtful decisions - and actions. Panic reactions not only weaken your current competitiveness, they also hinder you when the crisis situation is over and you should actually benefit from the upturn.
If you ultimately want to be among the winners, then you need to use the time now to identify the right conclusions and the right fields of action. And only then act.
Have you also heard these sentences in one or the other crisis meeting? Then you know what I'm talking about:
- We need to freeze the marketing budget immediately
- We impose an immediate hiring freeze
- We will only make investments again after the crisis
Certainly, sometimes savings or rationalisation measures are needed. However, these must be well-considered and must not restrict one's own ability to act too much.
Let's look at an example of this. A large number of companies have overslept the digital change in recent years or put it on the back burner. But digitisation requires new business models and approaches. You have to break out of the old familiar patterns that supposedly give you security. Because the old methods only work to a limited extent today. Creating this tour de force from within is often a hopeless undertaking and many fail to meet this challenge. Exceptions of course confirm the rule. Are you one of them?
Conclusion:
It becomes easier with an input from outside - with a different perception of things and previous actions. A fresh look can help to further develop internal skills. This requires finding the right managers. Experienced people who can adapt sales and marketing strategies quickly and efficiently Managers who create interim solutions for today and are already working on solutions for the time after the crisis. Come out of the crisis stronger, take the upswing with you and secure your competitiveness.
